本教材透過引人入勝的視覺工具和真實案例，幫助學生理解關鍵商業概念，確保所有學生都能輕鬆理解。教材提供豐富多彩的活動，鼓勵學生主動學習，從計算製造業的勞動生產力到探討全球化是否有利於經濟。帶有問題的案例研究鼓勵學生探索真實企業（例如姚明的秘密和孩之寶）中的角色和運作。
This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.
